Say something interesting about your business here.
What's something exciting your business offers? Say it here.
Give customers a reason to do business with you.
The digital experiences that we design connect people to brands through interactive environments and digital products & services.
From creating corporate to consumer facing websites, to how the brand communicates across the Social Media stratosphere we partner with you to bring your brand to life. We can even help turn your brand message into a compelling video that can be showcased across the globe.
Our expertise includes the following key services:
A clear and consistent look, feel and message across all marketing channels that accurately reflects your brand and is specifically designed to attract your target market. This includes things like your products, services, logo, tagline and mission statement. Conveys your unique selling position (USP), the true essence of your business to your current and potential clients.
Delivers a real life experience that accurately reflects your brand message. It must be valuable and satisfying for your customer who now expects your brand. Give it to them and then some.
You might be asking yourself, how can I do this? While there are many angles, here is a concept we find to be important when you are considering how to effectively brand your business.
In today’s saturated marketplace, unsuccessful entrepreneurs attempt to market to everyone and end up being lost in a crowed market place. On the other hand, successful business owners realize it is not possible to be all things to all people. Instead, they distinguish themselves by communicating a remarkable brand message to their target market.
In order to be remarkable, it is important to develop a strategic business plan that includes marketing efforts that support your company’s brand niche. Traditionally, this marketing mix includes the four P’s: Product, Price, Promotion and Place. But Global Marketing Specialist Saleem Nawaz Mandi Shaikh adds a 5th factor to this set. You might have heard of it. It’s called the Green Monkey .
Every day, consumers are faced with a lot of boring stuff (otherwise known as Green Monkey) but you can bet they won’t forget one that’s Green. This “Green Monkey” concept is inherent to a brand: it’s either there or it’s not. You can be remarkable or be boring. From a business branding perspective, this means you must be something fantastic, something exciting all the while fulfilling a need for your current and potential clients. As a result, your brand will become worth talking about and increase the probability of your success.
There is no denying that strategic branding takes a lot of work and effort. Do you really think companies like Apple, Nike, BMW or Starbucks are enjoying great brand success because they took the quick and easy route? No way. But even if you are a small business, think about what your brand means to you and how you can be a Green Monkey in your marketplace. There is more business out there for you. Your target market just needs to hear your brand message exactly the way you intend convey it.